Wednesday 15 February 2012

Better than guide books

Nowadays it is much easier and cheaper to travel than ever. Lots of low cost flights, better and more comfortable public transport systems in metropolitan cities, a wide offer of hotels and a ferocious competition among them, which makes their prices shrink , an internationalisation in the world of gastronomy, etc. These are some of the reasons why the number of travelers has increased enormously in the last decade.
Because travelers are more experienced, they have changed their criteria in most aspects. Planning a trip must be faster than before and more direct than ever. Technology has made this possible, thanks to the globalisation of internet and the development in the mobile phone industry. Travel agencies have gone through a tough time, and the ones that have survived, have been forced to change their strategy.  Everyone with an internet connection can plan a trip by him/herself. A spontaneous travel can work out perfectly well, because you have the chance to plan "on the way", even if you are already at the destination. In the past, you used to help yourself to a guide book, to have a feeling for the restaurant offer ,but nowadays you just have to  switch on your smartphone or your laptop and you can check out the opinion of others. Will you trust those sudden food-critics ? In my opinion this is a tricky situation, because no one knows, which criteria those other people are applying. Maybe I shouldn't be saying this because it's not in my interest, but it is true.
How about having the experience before you visit the restaurant? Great!!  That was my feeling when I saw Anthony Bourdain's show " No Reservation" in Madrid. I think the selection of colleagues he picks and the places he is taken to, give the audience some worthy recommendations where to go in Madrid. Here is the link to the TV serie. If you suffer of bad appetite, this is definitely a good medicine.

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